ASUCD Fall Elections

Social Media | Graphics | Marketing Campaign

Project Summary

Two general elections are held for ASUCD each academic year. Every election cycle, Creative Media is in charge of all the marketing and promotion to inform students about the candidates, recruit candidates, and encourage students to vote.

In the most recent and first election since the pandemic began, we were challenged to recruit candidates virtually, without the extensive in-person marketing we boasted in the past. Our virtual marketing consisted of a takeover of the official UC Davis Instagram page, candidate spotlight stories on the ASUCD Instagram page, a variety of graphics designed for ASUCD’s social media posts, graphics designed for the LCD screen for student housing, graphics for email signatures, and a Facebook event page.

Our marketing materials encouraged 16 candidates to run for six seats in the ASUCD Senate. We were also challenged to have all these candidates meet the 75 signature requirement, but our marketing efforts reached at least 1200 UC Davis undergraduates virtually, allowing all 16 candidates to meet this requirement. We’re proud to have engaged so many in our student government.

About the Client

The ASUCD Senate is the legislative body made up of 12 Senators, elected by the undergraduate student body at UC Davis, that leads ASUCD. The Senate is responsible for passing legislation to guide ASUCD’s operation and direction.

Client Testimonial

It was such a pleasure working with Creative Media in order to promote our ASUCD elections. In the midst of a pandemic I was unsure of how to go about promoting an all virtual election. Creative Media has been incredibly helpful in helping me brainstorm ideas for promotion and executed everything I asked of them flawlessly. They always kept me in the loop on the status of our projects and were willing to answer any questions I had. I’ve enjoyed working with the dedicated and passionate people at Creative Media and highly recommend their services!

-Karolina Rodriguez

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