ASUCD Logos

ASUCD Logo Library

ASUCD Logo
ASUCD Logos
Unit Logos
Commission Logos
Committee Logos
Government Logos

Logo

ASUCD Logo

When looking at the association as a whole, we saw how each unit reaches a different student population or part of campus. Our units are able to connect students with other students as well as to the activities they enjoy. That’s when it all fits together. The circle, already known to represent wholeness and community, was the perfect shape to convey the most important message of ASUCD: oneness. We extended this across our identity—each unit and individual’s contribution to the association is represented by a dot. 

The ASUCD logo consists of five dots over the ASUCD wordmark. The four circles on the right side of the logo represent the four pillars of ASUCD, which encompasses all of our units and programs. These four pillars merge into a single circle on the left side of the logo, representing the set of values we all operate under and strive to live out.
 

These five dots express how ASUCD is made up of the sum of its parts, each dot is equally important. ASUCD thrives based on everyone’s contribution and cannot function properly if even one pillar is not aligned, or in harmony, with the rest.
 

Note: The ASUCD logo represents the entire community as a whole and, therefore, is a critical brand asset. It is vital that the logo stays consistent to display unity between all ASUCD units.

Logo Usage

ASUCD Dot Logo, Dots, and Wordmark all placed within dimension markers with minimum size requirements

 

 

Colors

When representing ASUCD as a whole, use the logo in gold, white, or black. When representing one of the four pillars of ASUCD, it is acceptable to use that respective color.

 

Placement

When creating a composition, please put the ASUCD logo in one of the corner areas of the design or in the center of the page. This does not apply when using the dot logo as a pattern or graphic element.

 

Proportions

The minimum width of the logo is 0.75-inches. Any dimension
smaller than that will negatively impact its readability.

 

 

 

 

Inappropriate Logo Usage

 

"Associated Students of UC Davis" typed above the gold ASUCD Dots Logo

 

Do not intrude on negative white space.

ASUCD Dot Logo with an additional dot placed in the top left corner

Do not add new parts to the logo.

ASUCD Dot Logo with the ASUCD Wordmark moved to the top

Do not rearrange the elements of the logo.

ASUCD Dot Logo Recolored to Pink

Do not use colors outside of our identity system.

ASUCD Dot Logo with a gold to pink gradient

Do not use gradients.

ASUCD Dot Logo Rotated 45 degrees to the left

Do not rotate the logo.

ASUCD Dot Logo using a thinner font for the ASUCD wordmark at the bottom

Do not change the typography.

ASUCD Dot Logo stretched horizontally

 

Do not stretch or condense the logo.

Gold ASUCD Dot Logo in front of a light green background

Do not use the logo on backgrounds with inadequate contrast.

ASUCD Dot Logo in a greenish-gold with a different wordmark font and the edges of the dot logo missing.

Do not attempt to recreate the logo.

Logo Usage

Visual Identity Architecture

ASUCD’s visual identity architecture is applied across all units and programs, providing flexibility for each brand operating under the organization. Based on our core goal of “oneness,” we designed each unit with its own circle icon logo. Every logo is custom designed but still maintains continuity through the system as a whole because of the consistent silhouette.

Creative Media Circle Icon on the left, the Creative Media Lockup in the middle, and ASUCD Creative Media Signature to the right

Unit Logos & Signatures

We implemented the circles across our brand by creating circular icon logos for each unit. All units have their own logo and each sector of student government has its own logo. All commissions, committees, and senators use the respective logo of the sector they belong to and do not have their own custom icon. This brings consistency to the brand as a whole and makes it easier to see where each commission and committee belongs in the larger organization of our student government.

Unit Logos
Color Lockups and Logos of the following units in a grid pattern: Bike Barn, Unitrans, Mental Health Initiative, HAUS, Entertainment Council, Whole Earth Festival, Coffee House, CCE, Pride Festival, The Pantry, The CA Aggie, Aggie Studios, The Aggie Reuse Store, KDVS, Picnic Day, Creative Media, Student Health and Wellness, Information Technology, and Innovation and Research Lab
Alternative Unit Logos
Alternative Unit Logos in a grid patterns for the following units: Bike Barn, Unitrans, Whole Earth Festival, Coffee House, The CCE Gardens, The Pantry, CoHo South, The Aggie Reuse Store, KDVS, Picnic Day, and The CA Aggie
Student Government & Commission Logos

 

A grid of blue and gold student government and commission logos: Executive Office, Judicial Council, Legislative Branch, Student Advocacy Office, Office of the International Student Representative, Office of the Transfer Student Representative, Office of the External Affairs Vice President, Academic Affairs Commission, External Affairs Commission, Ethnic and Cultural Affairs Commission, Environmental Policy and Planning Commission, Gender and Sexuality Commission, and the International Affairs Commission
Committee Logos
A grid of the following blue and gold ASUCD committee logos: Aggie Arts, Champagne, Committee on Committees, Committee on Student Affairs and Fees, Disability Justice, Elections, Executive Advisory Council, Housing and Transportation Advocacy, Media Board, Personnel, Planet Her, Sexual Assault Awareness and Advocacy, Student Sustainability Career Fair, Scholarships, STEM, Translation, Undocuscholars Advocacy and Aid, Unit Relocation and Space Allocation, and Volunteer Award