Photography

Photography

Photography is a way we can bring our values and brand personality to life in a tangible, relatable way. Photos should reflect the student spirit of ASUCD and inspire viewers to get involved or desire to learn more about our service.

Subject Matter: students interacting with each other; ASUCD unit services (i.e., CoHo, The Pantry, Picnic Day, etc.)

  • Pursue close-up shots when possible to invite viewers into the scene.
  • Capture “in-the-moment” or candid scenes to avoid the look of a generic stock photo.
  • Make sure each image has a focused subject. Do not use images where the subject is lost against a busy background.
  • The tone of all our photos should be edited with a similar filter so that they are bright and warm-toned.
A blue convertible mustang with gold and blue balloons driving in the Picnic Day Parade
A student in a red beanie cutting a slice of pizza at the ASUCD Coffee House

Questions to Determine Which Image to Use:

  • Does the photo tell an authentic story and feel real?
  • Does the image spark curiosity?
  • Does the photo draw in the viewer and make them a part of the experience?
  • Does the image highlight ASUCD students or services?

 

Photo Criteria

  • All images must be in focus and not over or underexposed
  • Acceptable file formats: JPG or TIFF; keep the RAW file in a separate folder to preserve the original image quality.
  • Use 300 dpi for printed material, CMYK color mode for print, and RGB for digital usage.
  • Be mindful when putting the image on top of a colored background. In such cases, the tones in the image should match or complement each other. In all cases, make sure there is enough contrast between the photo and the background. It is allowed to juxtapose the image with a colored block.

Videography

Remember to create videos with the goal of creating stories that are accessible to everyone.

Video Descriptions

Include descriptions after each post copy. Describe the video in a few sentences in chronological order, including setting, background, subject(s), actions, graphic elements, sounds, music, and transitions. Include flash imagery warnings in videos with more than 3 or more flashes or flickers per second. Add timestamps (or chapters) for longer videos.

Video Captions

Include captions of subtitles (closed captions, open captions, auto-generated captions) to create accessible content. Make sure to double-check that auto-generated captions are accurate. Always ensure the font color, size, and background adhere to all graphic accessibility guidelines.