Our primary font is Proxima Nova, a geometric sans-serif typeface that is modern and legible. Its geometric qualities suggest reliability and reflect ASUCD’s intention of improving the quality of campus life for students.
Proxima Nova: Our sans-serif face comes in eight weights and is suited for all applications. Bold, extra bold and black weights work best in headlines, while middle weights are better for body copy and captions. This is our primary font as its geometric qualities suggest reliability and reflect ASUCD’s intention of improving the quality of campus life for students.
Ryman Eco: As an environmentally sustainable typeface, Ryman uses about 33 percent less ink than other typefaces in print. It’s suitable for subheads and headlines because legibility decreases when it’s used for content-heavy areas.
Freight Text: The Freight Text Pro family contains five weights designed for longer-form copy and smaller captions
For specific details on font usage, please visit the UC Davis Font Page from their Brand Guide.