Social Media Tips and Tricks

Make Time for Your Social Media: An important thing to consider is whether you have the resources to continue being active on social media. Your followers follow you for a reason, so post at least 1-3 times per week on all social media accounts. This includes during finals week and holidays. Please schedule posts ahead of time if needed. Stay committed to creating new and engaging content.
Stick to the Plan: Always know how the post relates to your organization's goals and values and make sure it is appropriate.
Know Your Audience: Who is your audience? Do some research and really understand who your target follower is. What type of content do they want to see? What channels are they most active on?
Listen: Always know your intention behind posting. What are your followers getting out of this post? Make it interesting, information, or resourceful.
Call to Action: Clearly state what you want your audience to do. Offer them a chance to click for more details or photos or to RSVP for an event. Make getting more information and taking action as easy as possible.
Re-post: Continue to repost your events up until the day of the event - posting it more than once isn’t a bad thing. In addition, feel free to repost other organizations' work as well.
Respond Promptly: When someone comments or asks a question on your content, respond as soon as you can.