Storytelling

Elements of Storytelling

Editorial Guidelines

Referencing ASUCD and ASUCD Units

Two Formats

  • Associated Students, University of California, Davis
  • ASUCD - when not in the wordmark, ASUCD should be capitalized

For Units:

  • Capitalize units (i.e., The Pantry, Picnic Day, etc.) and unit positions (i.e., Unit Director)
  • Always remember to introduce the full name of the unit before abbreviating (i.e. Coffee House to CoHo)

Audience

Undergraduate Students at UC Davis

To create a details audience profile, consider making user personas with the following information:

  • Demographics
  • Student Interests
  • Spending Habits
  • Influential ASUCD or Bodies on the Students

Topics & Themes

All of ASUCD's posts should be focused on the following:

  • Students' needs
  • ASUCD services
  • ASUCD units
  • Students serving in ASUCD
  • How to get involved in ASUCD
  • News/announcements

Voice

ASUCD’s voice is upbeat and fosters an environment of innovative professionalism that values inclusiveness and passion for all students.

Write in the first and second person to make your messages feel more personal.

  • Example: "We are here for you"

Use simple, easy-to-understand language that all audiences can comprehend.

Use inclusive vocabulary.

Be authentic: ASUCD is a resource and platform for students. Convey this with your message.

Style Guide

Here are the following recommended formats of common information:

  • Phone Numbers: (123) 456-7890
  • Times: 8:00 am-2:00 pm
  • Dates: Jun. 9, 2025 or 6/9/25
  • Addressing Groups of People: Use gender-neutral pronouns when addressing a group of individuals.
    • Ex: "Hi everyone" or "Hi all" instead of "Hi guys".
  • Introductions: full name, position, pronouns, and year in college.