Music, Photo, and Video Content
Stories on Facebook & Instagram
Stories are a great way to quickly spread information and advertise your unit or your unit’s event, however, we should avoid posting content exclusively to our stories. Instead, we recommend re-sharing feed posts to your story whenever possible.
Images
- Before selecting an image, ensure:
- It is of high quality.
- Relevant to the purpose behind your post.
- Appropriate for all audiences.
- You have permission to post the image.
- If your unit did not directly take the photo, make sure you have the photographer’s permission to post.
- Stock photos are a great resource for high-quality images that are free for all to use.
- The image is properly edited.
- Not too overexposed or too dark
- Colors are attractive to the eye, but not overly saturated
- For editing, you can utilize free apps such as:
- Lightroom
- VSCO
Music and Videos
- Before publishing music on social media, you must make sure it is royalty-free!
- Why can’t we use popular songs? Most of this music is copyrighted and posting it could lead to video removal, your account being restricted or removed, or a lawsuit (example here).
- This also applies to music stored in the Instagram Reels/TikTok libraries. This music is only licensed to be posted on private accounts, not business accounts like yours.
- What music is allowed? Any music found in the Meta Sound Collection (when posting to Instagram or Facebook) or Creative Media’s Epidemic Sound library of royalty-free music.
Image and Video Dimensions
- Instagram:
- Profile Photo: 320 x 320
- Landscape: 1080 x 566
- Portrait: 1080 x 1350
- Square: 1080 x 1080
- Stories and Reels: 1080 x 1920
- Facebook:
- Profile Photo: 170 x 170
- Landscape: 1200 x 630
- Portrait: 630 x 1200
- Square: 1200 x 1200
- Stories and Reels: 1080 x 1920
- Cover Photo: 851 x 315