ASUCD Colors

Main ASUCD Color

Aggie Gold

PMS 110 C
CMYK: 0/19/100/15
HTML: #FFBF00
RGB: 255/191/0
hsla(45, 100%, 50%, 1)

Aggie Gold

This vibrant yellow represents UC Davis's students' authenticity, passion, and contribution to the university. Aggie Gold is ASUCD's primary brand color.

Primary Colors

Bodega

PMS 302 C
CMYK: 100/48/12/58
HTML: #003A5D
RGB: 0/58/93
hsla(203, 100%, 18%, 1)

Rec Pool

PMS 0821 C
CMYK: 48/0/9/0
HTML: #6FCFEB
RGB: 111/207/235
hsla(194, 76%, 68%, 1)

Strawberry

PMS 1787 C
CMYK: 0/89/66/0
HTML: #F93549
RGB: 249/53/73
hsla(354, 94%, 59%, 1)

Arboretum

PMS 3265 C
CMYK: 75/0/43/0
HTML: #00C4B3
RGB: 0/196/179
hsla(175, 100%, 38%, 1)

Usage Rules

Use the five main colors whenever possible; only use tints when there is a lack of contrast.

Don’t use gold text on light blue or teal backgrounds, lack of contrast between the text and its background makes the text difficult to read. Instead, opt for high-contrast color combinations and use a different background or darker text color.

Rec Pool

Services

Light blue is used to represent the services provided by ASUCD because the color is associated with stability, safety, and reliability. These are qualities our units and committees exude, letting students know they can rely on us.

Bodega

Advocacy

This specific navy shade, the same as UC Davis’s navy, represents the advocacy units and committees under ASUCD. The color also highlights the working relationship between student leaders and UC Davis leadership.

Strawberry

Media

Coral represents the bright, creative spirits within our association’s media and entertainment units and the engaging content they produce.

Arboretum

Social

Teal is the color of our social units and their events because it signifies tranquility, harmony, and a connection to nature. We strive to cultivate spaces where everyone feels at home through our interactions with other students and the environment.

Secondary Colors

10% Gold

HTML: #FFF9E5
RGB: 255/249/229
hsla(45, 100%, 50%, 1)

20% Gold

HTML: #FFF2CC
RGB: 255/242/204
hsla(45, 100%, 50%, 1)

50% Gold

HTML: #FFDF80
RGB: 255/223/128
hsla(45, 100%, 50%, 1)

Golden State

PMS 100 C
CMYK: 0/0/70/0
HTML: #FFFF3B
RGB: 255/255/59
hsla(60, 100%, 62%, 1)

Sunflower

PMS 1235 C
CMYK: 0/14/100/0
HTML: #FFDC00
RGB: 255/220/0
hsla(52, 100%, 50%, 1)

Poppy

PMS 144 C
CMYK: 0/50/100/0
HTML: #F18A00
RGB: 241/138/0
hsla(34, 100%, 47%, 1)

California

PMS 7567 C
CMYK: 10/66/98/57
HTML: #8A532F
RGB: 138/83/47
hsla(24, 49%, 36%, 1)

Merlot

PMS 188 C
CMYK: 16/100/65/58
HTML: #79242F
RGB: 121/36/47
hsla(352, 54%, 31%, 1)

Double Decker

PMS 200 C
CMYK: 3/100/70/12
HTML: #C10230
RGB: 193/2/48
hsla(346, 98%, 38%, 1)

Redbud

PMS 225 C
CMYK: 0/100/2/0
HTML: #C6007E
RGB: 198/0/126
hsla(322, 100%, 39%, 1)

Rose

PMS 177 C
CMYK: 0/54/38/0
HTML: #FF8189
RGB: 255/129/137
hsla(356, 100%, 75%, 1)

Thiebaud Icing

PMS 223 C
CMYK: 0/50/0/0
HTML: #F095CD
RGB: 240/149/205
hsla(323, 75%, 76%, 1))

Farmer's Market

PMS 358 C
CMYK: 32/0/51/0
HTML: #AADA91
RGB: 170/218/145
hsla(99, 50%, 71%, 1)

Sage

PMS 346 C
CMYK: 52/0/50/0
HTML: #6CCA98
RGB: 108/202/152
hsla(148, 47%, 61%, 1)

Quad

PMS 361 C
CMYK: 68/0/100/0
HTML: #3DAE2B
RGB: 61/174/43
hsla(112, 60%, 43%, 1)

Delta

PMS 330 C
CMYK: 93/14/53/57
HTML: #00524C
RGB: 0/82/76
hsla(176, 100%, 16%, 1)

Redwood

PMS 7734 C
CMYK: 77/0/82/65
HTML: #266041
RGB: 38/96/65
hsla(148, 43%, 26%, 1)

Rain

PMS 3242 C
CMYK: 44/0/20/0
HTML: #03F9E6
RGB: 3/249/230
hsla(175, 98%, 49%, 1)

Tahoe

PMS 306 C
CMYK: 75/0/5/0
HTML: #00B2E3
RGB: 0/178/227
hsla(193, 100%, 45%, 1)

Putah Creek

PMS 3135 C
CMYK: 100/0/20/0
HTML: #008EAA
RGB: 0/142/170
hsla(190, 100%, 33%, 1)

Gunrock

PMS 2728 C
CMYK: 99/50/0/0
HTML: #0047BA
RGB: 0/71/186
hsla(217, 100%, 36%, 1)

Aggie Blue

PMS CUSTOM
CMYK: 100/56/0/34
HTML: #022851
RGB: 2/40/81
hsla(211, 95%, 16%, 1)

Cabernet

PMS 2627 C
CMYK: 80/100/6/38
HTML: #481268
RGB: 72/18/104
hsla(278, 70%, 24%, 1)

Pinot

PMS 255 C
CMYK: 53/96/10/24
HTML: #76236C
RGB: 118/35/108
hsla(307, 54%, 30%, 1)

70% Black

HTML: #4C4C4C
RGB: 111/207/235
hsla(0, 0%, 30%, 1)

80% Black

HTML: #333333
RGB: 51/51/51
hsla(0, 0%, 20%, 1)

90% Black

HTML: #191919
RGB: 25/25/25
hsla(0, 0%, 10%, 1)

Black

HTML: #000000
RGB: 0/0/0
hsla(0, 0%, 0%, 1)